Powerpoint from WV Agritourism Conference

Quick Link to full presentation

Back in May, I had the opportunity to speak at the WV Agritourism Conference about one of my favorite topics: making money on the farm—without adding more cows or crops!

From on-farm dinners and seasonal tours to hands-on classes that showcase your unique skills, there are creative (and profitable!) ways to invite the public in without sacrificing your sanity or your mission. Agritourism isn’t just about entertainment—it’s about connection, storytelling, and letting people see where real food and rural culture come from.

In my session, I shared practical strategies we’ve used at Riffle Farms to diversify income, manage guest expectations, and turn everyday farm work into meaningful experiences.

Whether you’re just testing the waters with a farm crawl weekend or ready to launch full-blown events and classes, this presentation has something for every scale and comfort level (plus to dollars and sense ;)